We’ve discussed our affinity for Mid-Century Modern homes in the past (see: here and here), so we were quite surprised when we discovered the existence of a fantastic looking documentary called Leisurama.
The film tells the story of a 1960’s department store that featured full-scale models of Mid-Century Modern homes that were part of a housing development called “Leisurama.” The homes were on the 9th floor of the Macy’s Herald Square store in Manhattan and were a huge hit among shoppers not expecting to encounter an entire home while shopping for such things as a new winter coat.
This collaboration between Macy’s and Leisurama was meant to promote a new type of modern home. The models were fully decorated and furnished, all the way down to the toothbrushes and toilet paper.
Watch the video below to learn more about this wonderful quirk in the history books of American modernism.
Last week we talked about Mid-Century Modern home tours and highlighted one particular tour that was taking place in Sacramento, CA. Continuing with that theme, today we stumbled upon a unique children’s toy – a Modern Play House that is made by the Museum of Modern Art in New York.
This play house lets future modern architects and designers develop a sense of style at an early age as they experiment with this set of six different modular nesting boxes. The kit includes walls, flooring, furniture, lighting and other home accessories. There’s over 50 decorating options to allow that young Joseph Eichler of yours to create their own vision of a modern space.
Parents out there might want to consider passing on the Barbie Dream House and opt for this play house with some real modern flair.
Modern architecture was popularized in the 1950’s by renowned architects such as Joseph Eichler with a style of homes that came to be known as “California Modern.” These homes were characterized by glass walls, open floor plans, and post-and-beam construction. They can still be seen in many communities throughout Northern and Southern California, and there are even organized tours that allow architectural enthusiasts to get an up-close look at homes built during this significant design movement.
One such tour is taking place in Sacramento, CA on Saturday, June 26 – the city’s first-ever tour of this kind. Fans of Modern architecture and design can get a brief glimpse into what it would be like to live and work in more than 20 different California Modern homes and commercial structures built between 1945 and 1970.
Participants will receive informational booklets and driving maps and are allowed to visit the residences at their own pace and in any order that they wish. Additionally, each location will have homeowners and tour guides present to answer any questions visitors might have regarding these unique works of modern architecture.
To find more information about purchasing tickets for the tour visit http://sacmcmhometour.blogspot.com/. And if you know of any other Mid-Century Modern tours please share them with us in the comments.
